One technique used by Toyota to get cooperation across functional areas, to speed up integration, and to focus the team is the "oobeya Room," described in detail in Figure 12.2. The Oobeya Room is conceptually very close to the idea of the product protocol: It very effectively overcomes the challenges shown in Figure 12.1 by giving the team members little choice but to work together.
Protocol preparation is the subject this chapter in prior chapters of this book you had a chance to see the new product process from an overall perspective- how it goes from strategy to market success, how the strategy gives the process focus, how concepts are created and gathered, how concepts are then tested and