R of R&D has been concluded successfully. But from the point of view of technical development, speed to market success means not just time to the shipping dock, but also post shipping technical speed: For example, are corporate services (such as legal and environmental) in place ? Also, if one uses the metric of "time to success" rather than " time to the shipping dock," Marketing has a much bigger role to play in accelerating can strive to accelerate premarket speed (i.e., speeding up coupon redemption, or getting the sales reps into the field more quickly).