Central FamilyMart Co, the main local operator of FamilyMart convenience stores, is exploring new market opportunities amid fierce competition by offering a mobile store format to boost its customer base.
Mr Nath (pictured above) shows the FamilyMart truck that will carry 300-400 products into areas without the company’s convenience stores. Other plans include fostering more of a Japanese ambience in the stores themselves to differentiate them from rivals.