I’m an adult with a job and responsibilities, yet I’m a Taylor Swift super fan. While some can’t see past her youth or twee blond looks, I see a seriously powerful businesswoman—one we should learn from, not underestimate. Her latest release, 1989, garnered three Grammy nominations, saw the best opening-week sales of her career, and became the “only instant-platinum release” of 2014. Impressive.
Last year was a critical turning point for Swift’s brand. As Rolling Stone points out, she had a bit of a coming-out party, debuting as a full-fledged pop star. Gone were the frilly white dresses and songs about waiting for Prince Charming. Instead, she debuted a new identity, one brimming with business prowess and brand awareness.
Want to rebrand yourself or your business? Take a page from T. Swift’s playbook.