Place
McDonalds follows the strategy of an international brand, in fact, we can find 34 000 rastaurants in 199 countries. There are few countries where mcdonalds isn t present like the map below shows
The business is managed as distinct geographic segments
-us
-Europe
-Asia/pacific ,middle east and Africa
-other countries corporate including Canada , latin America
McDonalds started to go international in 1967 when the first candian restaurant opened in Richmond of McDonalds expansion across the world.
Since 1988 until today, the company has 80 new markets which means that McDonalds introduced introduced in 5 countries by year in average.
McDonalds dream is to conquier china like they did in usa. Indeed, noeadays in usa you can find 1 restaurant for 20,000 people which is huge and if they have to multiply by 40 the number of restsurants.
In big cities like new York , London or paris, McDonalds opearated on a strategy of massive. Prese. A restaurant can be find in every corner in this way the band remains in people,s mind s mind and when they want to eat fast food they automatically think about McDonalds
When we talk about place we have to talk about the restaurants organization. First restaurants was only for quick lunch but in 1662 McDonalds launched the first inside sitting in restaurrnt to make its more confortable and more friendly. Since thin, the company hasn t stop improving its interior desior design to give to the customer the desire to come back another time.
There are examples of improvent in restaurants
-musis
-automatic order machines
-special area for children
-free wi-fi
-more cashers
-drive thru
-customer can be served at table