The effort to target subsidies can be costly. Patrick Ward, another research fellow from EPTD, shared findings from an ongoing research project that hint at one promising strategy for reducing costs. By effectively bundling two risk-management tools—drought-tolerant rice and weather-based insurance—Ward and his colleagues significantly raised farmers’ willingness to invest in these new technologies. According to Ward, this finding runs counter to the common misconception that farmers are not interested in insurance and are unwilling to pay a fair market price for it