While other supporting components of sport
tourism events such as amenities and available
packages. Buriram has Amari Buriram United as
the only football-themed hotel in Thailand that
is located near Thunder Castle, the major stadium
of Burirum United. The hotel also provides a
package of watching home match at Thunder
Castle for the fan as well as the package of
visiting landmark of Buriram like Phanom Rung
(Amari Buriram United, 2014). These aspects
altogether can be one of the tools that can
deliver an exclusive experience to loyal fans
and offers a complete sport tourism component.