In an attempt to meet the study’s research objectives, the research strategy emphasises the use of qualitative methods to the collection of data. One possible engagement could be an ethnographic study where the researcher would be in a position to observe the interactions and social processes by which relationship-knowledge exists and is manifested. Nevertheless, the study does not aim at understanding such processes from an ‘observatory’ perspective, but rather seeks to understand relationship-knowledge and its processes from the point of view of its actors, that is, from the perspectives of actors involved in such social interactions. Therefore, it focuses on insights from a series of qualitative interviews in which managers and employees are seen to construct themselves, as social actors, and their social world through their discourses.