This new text provides a contemporary approach to college algebra, ideal for the many skeptical or apprehensive students who ask, "When am I ever going to use this?" The key phrase is "Make It Real" since the goal is to make the material relevant and understandable to today's college students. But many books make this claim - so how is "College Algebra: Make It Real, International Edition" different? In other texts, which simply wrap real-world situations around problems, the context isn't needed to do the mathematics. Written by skilled and passionate teachers, this text uses real-world data sets and situations to draw out mathematical concepts.