After investing $1.5 billion in the Atlantis resort project in Dubai, Sol Kerzner spent a further $20 million to launch the resort. This party has been recognized as one of the biggest parties that have ever been held in the history of the world; furthermore, it has been ranked above the Beijing Olympics. The party launch was shown on CNN and Sky Broadcast. And from a recent interviewed, Kerzner expressed how he didn’t regret spending such a huge amount on a launch party since he felt the $1.5 billion investment was worth it.