Sales and its knowledge of the customer:
5. Do you know whatthe customer knows,feels and believes about your company?
6. Whatsurveys are used to determine what customers know about your products&services ?
7. How often are these conducted?
8. Have you ever asked what they know, feel, believe about your competition?
9. Isit differentfromwhat you want customer’sto ‘feel’, about your company?
10. What do you wantthemto ‘believe’, ‘know’, about your company?
11. Is your planmarket driven or engineering driven (build it and they will come)?
12. Do you know how your company develops new business opportunities?
13. Do you use any type ofstrategic accountmanagement practices? Ifso, what?
14. How would you define the company’sUnique Selling Proposition (USP)