Education, as well as other social spheres, belongs to service sector. It makes and extends such
noncommercial products as knowledge, ideology, and cultural experience. Social sectors, existing in the market
conditions, can't be excluded from market processes. Their organization is subordinated to economic laws even if
they do not conduct commercial activity. Educational establishments have kept and try to improve the
infrastructure, they have stable demand for provided services and this demand has a differentiated character. The
stakeholder of education system, first of all, is the state which regulates the state social order for these services
through domestic policy. The other group of stakeholders is enterprises-employers which consider the higher
education system as a source and a tool of personnel development. But the main group, certainly, is individual
consumers: prospective and nowadays students and their parents.