Financial Publics
Your relationships with Financial Publics are extremely important. These relationships directly influence your ability to obtain funding for your business. Financial Publics typically include banks, investment houses and stock holders. How these groups perceive you will directly affect your ability to get loans, favorable payment terms, and whether or not other Publics choose to do business with you
Media Publics
Media Publics can be extremely valuable, or they can be a thorn in your side. Media Publics typically carry news, features and editorial opinions, delivering them to your customers and other Publics. They include newspapers, blogs, magazines (print and digital), radio (broadcast and internet) and television outlets (broadcast and digital).
Government Publics
Take note: Management MUST take governmental developments into account. You should always keep an eye on the current state of any laws and regulations that effect the production of your products, the day-to-day operation of your business, or the methods you can use to sell your products and services. Marketers must often consult with government officials, their lawyers, and sometimes lobbyists. Get to know your local government, and keep tabs on what your government officials are doing.