1. A Best Western approved logo must be placed in the upper
left-hand corner of all Website pages. (See page 5.8 and 5.9 for
approved logo color options.)
a. Use of Best Western Plus
®
and Best Western Premier
logos
are limited to Best Western properties designated with
those descriptors.
2. Full Best Western hotel name: the words “BEST WESTERN” must
precede the hotel name in all caps (e.g., BEST WESTERN Bay Inn
and Suites). The full hotel name is required on the first mention on
each page of the Website. On subsequent mentions, just the hotel
name (e.g., Bay Inn and Suites) is acceptable. (See Section 1 for
approved property name layouts.)
3. The navigation bar must:
a. Be placed in the upper top quarter of the Website above
the primary content (i.e., above introductory paragraph and
booking module)
b. Use a navigation typeface from the list provided on page
5.6. Typeface usage outside of the navigational area can be
determined by the Member, but the typeface examples on
page 5.6 are recommended.
®