The country’s developing coffee culture and hectic lifestyles are the two key factors driving sales of coffee in Thailand in 2015. Thai consumers are finding more ways of enjoying coffee other than consuming coffee as a stimulant in the morning or during the working day. The number of frequent coffee drinkers in Thailand is increasing, in line with the increase in the number of occasions that coffee is consumed and the growing number of café and foodservice outlets in the country that serve coffee. However, even though there are more cafés and coffee shops, the economic slowdown continues to restrain some consumers from purchasing coffee on-trade. Off-trade coffee makers are finding opportunities in the increasingly urban lifestyles of consumers, which see them having less time to dedicate to the preparation of coffee and to purchase such products from retail outlets. 2015 saw more launches of coffee in the 3-in-1 format and a variety of flavours being introduced to the retail channel that were previously only available on-trade in Thailand.