The theoretical construct of the survey is informed by Wilsons' macro model of information-seeking behavior. This is employed in order to understand information needs, preferred information resources, as well as obstacles in information seeking of olive and olive oil producers. The survey provides new information behavior results for producers information spaces, which in tum are creating a new global business agricultural production model. Through this perspective appropriate information services can be developed in order to meet specific information needs and information behaviors in the agricultural sector