Nong Shim is a food manufacturer specializing in instant noodles, snacks,
beverages and other packaged foods. It has been the largest single company
in the Korean food industry since its foundation in 1965 (Nong Shim 1995).
The key reason for this success has been the continuous innovation and
accumulated expertise. In addition, Nong Shim’s incorporation in 1965
was largely helped by the founder’s older brother, who created Lotte, the
largest Japanese packaged food company.