decade, developing into an area of major significance. The focus of the CRM concept is to build a long-term and
value-added relationship for both the organisation and customers. Governments – although considered late followers
compared to the private industry – have been showing growing interest in CRM systems recently to help public and
government agencies track and manage relationships with their constituents. In this article, we review existing
literature to provide an understanding of the field. We also present a proposed CRM framework based on literature
review and practice work. The proposed framework is envisaged to act as a practical management tool that provides
a holistic overview of implementation phases, components of each phase, and associated critical success factors.