Artwork description & Analysis: Among the most visually striking of Holzer's works, her installation at the Guggenheim in 1989 contained blinking messages from her various series, spiraling down the interior ramp of the famous building. The messages drew from a variety of voices, perspectives, beliefs, and biases, prompting viewers to choose which messages to agree with or discard, highlighting that truth is relative, not absolute. Whereas in other contexts Holzer's signs were about blending in, in the context of the Guggenheim it was about clashing with the austere formalism of the famous twentieth-century spiral building. Roberta Smith of the New York Times called it "a vast darkened cave with glowing embers at its center." In bringing her art from the street to the museum space, Holzer understood she was shifting her focus to a more narrow audience, one that was presumably already familiar with conceptual art. By flooding this hallowed space with technology not normally considered art, Holzer pushed the everyday into confrontation with the eternal.