Marketing has been one of Apple's strengths : however, staying on top of the game will become more difficult as Apple develops a broader range of products and markets them to the mainstream customer rather than just the "tech-savvy fanatics” In fields such as education and design. “The customer base is now more diverse, including students and mainstream consumers, and it's harder to satisfy as a whole,” says Lopo L. Rego, a marketing professor at the University of Iowa. Business leaders today have a daunting job in balancing shareholder demands and running a successful company, Businesses want to market new products aggressively to try and ensure their products' success. Apple