Almost all of the catch goes to Japan, where the reproduction organs, or gonads, are considered a delicacy. “They kind of have the texture of an avocado,” said Travis Mecham, plant manager. “But I don’t think there’s anything you can really compare it to. I’ve tried them before, and I guess I’ll try them again sometime.” Japaneses pay $10 (250 bath) to $50(1250 bath) for a half-pound (quarter kilo) box.