SCENARIO
The Polar Bear Ice Cream Company Ltd. plans to introduce one of the following products to the market next year:
1 Teddy bars: Chocolate ice-cream on a stick shaped like teddy bears to appeal to children.
2 Multivitamin bars: A ten-fruit sherbet on a stick with vitamins added for the health-conscious.
3 Champagne-truffle bars: Champagne-flavored ice-cream with a chocolate truffle coating to appeal to adults.
YOUR TASK
You are the Managing Director of the Polar Bear Ice Cream Company Ltd.
You are chairing the meeting that is being held to choose your company’s new product. Attendees are the company’s five managers (Marketing Manager, Domestic Sales Manager, Export Sales Manager, Production Manager, Purchasing Manager).
After careful study of the handout on “Meetings” (Units 54-58), prepare the Opening Part of the Meeting. In the Opening Part of the meeting you make a clear announcement and explanation on how you have planned and prepared each part of the meeting, and how you will and handle everything during the meeting. The purpose of your talk in the Opening Part is to make clear to your management team what to do during the meeting, so that you can all have a productive meeting.