Approaches
1. An approach for CSR that is becoming more widely accepted is
community-based development approach.
In this approach, corporations work with local communities to better
themselves.
For Example the Shell Foundation's involvement in the Flower Valley,
South Africa. In Flower Valley they set up an Early Learning
Centre to help educate the community's children as well as
develop new skills for the adults.
Marks and Spencer is also active in this community through the building
of a trade network with the community - guaranteeing regular fair
trade purchases. Often activities companies participate in are
establishing education facilities for adults and HIV/AIDS
education programmes.
The majority of these CSR projects are established
in Africa. JIDF For You, is an attempt to promote these activities in
India.
2. A more common approach of CSR is philanthropy. This includes
monetary donations and aid given to local organizations and
impoverished communities in developing countries. Some
organizations[who?] do not like this approach as it does not help build on
the skills of the local people, whereas community-based
development generally leads to more sustainable
development.
3. Another approach to CSR is to incorporate the CSR strategy
directly into the business strategy of an organization. For instance,
procurement of Fair Trade tea and coffee has been adopted by various
businesses including KPMG. Its CSR manager commented, "Fairtrade
fits very strongly into our commitment to our communities
4. Another approach is garnering increasing corporate responsibility
interest. This is called Creating Shared Value, or CSV. The shared
value model is based on the idea that corporate success and social
welfare are interdependent. A business needs a healthy,
educated workforce, sustainable resources and adept
government to compete effectively. สังคมดี บริษัทดี
In conclusion, CSV encourages each company to create economic
and social value simultaneously by focusing on the social issues
that each is uniquely capable of addressing.
ตัวอย่าง
Toyota introduced the Prius, its hybrid electric/gasoline automobile,
Toyota gained a competitive advantage by marketing the new vehicle’s
environmental and economic benefits.
Whole Foods Market has become a category leader in the supermarket
segment by offering organic and natural foods to
environmentally conscious consumers; using sustainable and ecosensitive
operating philosophies that other specialty grocers and ordinary
supermarkets have not matched.
Approaches
1. An approach for CSR that is becoming more widely accepted is
community-based development approach.
In this approach, corporations work with local communities to better
themselves.
For Example the Shell Foundation's involvement in the Flower Valley,
South Africa. In Flower Valley they set up an Early Learning
Centre to help educate the community's children as well as
develop new skills for the adults.
Marks and Spencer is also active in this community through the building
of a trade network with the community - guaranteeing regular fair
trade purchases. Often activities companies participate in are
establishing education facilities for adults and HIV/AIDS
education programmes.
The majority of these CSR projects are established
in Africa. JIDF For You, is an attempt to promote these activities in
India.
2. A more common approach of CSR is philanthropy. This includes
monetary donations and aid given to local organizations and
impoverished communities in developing countries. Some
organizations[who?] do not like this approach as it does not help build on
the skills of the local people, whereas community-based
development generally leads to more sustainable
development.
3. Another approach to CSR is to incorporate the CSR strategy
directly into the business strategy of an organization. For instance,
procurement of Fair Trade tea and coffee has been adopted by various
businesses including KPMG. Its CSR manager commented, "Fairtrade
fits very strongly into our commitment to our communities
4. Another approach is garnering increasing corporate responsibility
interest. This is called Creating Shared Value, or CSV. The shared
value model is based on the idea that corporate success and social
welfare are interdependent. A business needs a healthy,
educated workforce, sustainable resources and adept
government to compete effectively. สังคมดี บริษัทดี
In conclusion, CSV encourages each company to create economic
and social value simultaneously by focusing on the social issues
that each is uniquely capable of addressing.
ตัวอย่าง
Toyota introduced the Prius, its hybrid electric/gasoline automobile,
Toyota gained a competitive advantage by marketing the new vehicle’s
environmental and economic benefits.
Whole Foods Market has become a category leader in the supermarket
segment by offering organic and natural foods to
environmentally conscious consumers; using sustainable and ecosensitive
operating philosophies that other specialty grocers and ordinary
supermarkets have not matched.
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