A degree for beauty therapists.
Tony was appointed as the HR manager for Tangerine Center Sdn Bhd, a beauty center that catered solely to ladies in the town of Kuantan. The beauty center was doing well and the number of clientele was rapidly escalating. The growth was expected to continue and plans were being made to expand the center. This expansion concerned Tony. In the previous year itself,Tony had struggled to recruit enough qualified job applicants. He knew that the new expansion would intensify the problem. At the time, the beauty center employed locally certified beauty therapists who only held the Malaysia JPK (SKM) Tahap III certificate.
Tony was particularly concerned about the beauty therapists. The beauty therapists had to be able to professionally deliver skilled beauty treatments, had to have a pleasant personality and good communication skills. Beauty therapists would not need decision making skills but they wold need to possess practical skills in order to apply the hands-on beauty treatments. The center offered beauty treatments such as facials, slimming treatments, massage, and aromatherapy. Customers would come to the center and expact to be treated courteously and to receive hight-quality, expert beauty treatments. The pay was $5.00 an hour, low for a skilled worker in the area and the job required employees to work on the weekends. It was also a job that involved long hours and being pleasant to clients at all times. Tony had already had considerable difficulty recruiting and keeping the beauty therapist positions filled.
Tony was thinking about how to attract more job applicants when he received a call from Jenny Seow , the Director of the company . "Tony," Jenny said. "I think we need to upgrade our image. I am not happy that we only employ beauty therapists who hold the local certificate level (Malasia JPK(SKM)). We need higher-qualified professionals in the company becouse I am looking to provide differnt types of services such as a spa, beauty consultants, skin therapists,and medical esthetics. I have decided to change the education requirement for the beauty therapist role from a locally recognized certification level to that of an internationally recognized diploma level such as CIDESCO."
"But Mrs. Seow ," protested Tony, "the company is growing rapidly. If we are to have enough people to fill those jobs, we can't just insist on taking in diploma holders to do such tasks and at such a pay scale. I don't see how we will be able to meet our future needs for the job with such an unrealistic job qualification."
Jenny ended the conversation by saying, "I have made up my mind. We need to upgrade the people within our organization. By geeting higher-qualified people through the door, we will be able to upgrade our image as well. This can only be done if we have CIDESCO qualified beauty therapists who can bring in new services. This is the final decision and it has been cleared with the other Director.