In the 21st century, tourism abroad has become a trend for domestic people that the
competition among travel agencies has become fierce. To stand out in the highly
competitive environment, constantly pursuing new development through innovation is
necessary. Travel agencies therefore have to establish effective Customer Relationship
Management System to precisely segment customer preference, find out the potential
demands of customers, and further promote acceptable tourism products. The earnings
and the development of travel agencies can be merely maintained by providing customers
with required products.