Product feature is like general candy but it is hangover functional candy for people
who prefer drinking alcohol beverage. This candy has special food nutrition which can
resolve the reaction from hangover condition such as Vitamin B, Vitamin C, Potassium,
Enzyme and etc. I will establish brand name of “CHEER” in order to communicate that this
product must be used for young people who prefer enjoying nightlife party and community
meeting.
According to above information of product, I will establish my company name
“CHEER YOU UP” which reflects the characteristic of product brand. At the same time, this
company attempts to encourage creativity among young workers in our office. My office will
locate at urban area especially close into teenager community as “Siam Square” because I
would like to make workers understand the lifestyle and trend of young people as the main
target consumers. Furthermore, my office will decorate with red color because this color has
many definitions for symbolic interaction.
Product characteristic will have easy for consumption and portability.It has herbal
ingredient which relieve hangover and enrich physical health. It has both pre-party and post-
party to serve different lifestyle. It has three tastes for this function candy such as orange,
strawberry and lemonade. It is convenient to purchase this candy because there is
availability in drug store, convenience store, hypermarket, vending machine and bar
including night community. It makes consumer feel refresh after party which stimulate them
ready for work on later day.
Therefore, the target consumers must be young students and workers at the age
between 18-30 years old. This age rank of Thai people prefer celebration and living with
community for the whole night. They cannot avoid drinking alcohol beverage as the symbol
of celebration and friendship among Thai culture.
Product feature is like general candy but it is hangover functional candy for people
who prefer drinking alcohol beverage. This candy has special food nutrition which can
resolve the reaction from hangover condition such as Vitamin B, Vitamin C, Potassium,
Enzyme and etc. I will establish brand name of “CHEER” in order to communicate that this
product must be used for young people who prefer enjoying nightlife party and community
meeting.
According to above information of product, I will establish my company name
“CHEER YOU UP” which reflects the characteristic of product brand. At the same time, this
company attempts to encourage creativity among young workers in our office. My office will
locate at urban area especially close into teenager community as “Siam Square” because I
would like to make workers understand the lifestyle and trend of young people as the main
target consumers. Furthermore, my office will decorate with red color because this color has
many definitions for symbolic interaction.
Product characteristic will have easy for consumption and portability.It has herbal
ingredient which relieve hangover and enrich physical health. It has both pre-party and post-
party to serve different lifestyle. It has three tastes for this function candy such as orange,
strawberry and lemonade. It is convenient to purchase this candy because there is
availability in drug store, convenience store, hypermarket, vending machine and bar
including night community. It makes consumer feel refresh after party which stimulate them
ready for work on later day.
Therefore, the target consumers must be young students and workers at the age
between 18-30 years old. This age rank of Thai people prefer celebration and living with
community for the whole night. They cannot avoid drinking alcohol beverage as the symbol
of celebration and friendship among Thai culture.
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