• Speaks up, with discretion and diplomacy, when things are not the way they should be.
• Treats all people with respect and dignity, regardless of their position within the company.
• Puts the needs of the company before one’s personal needs or the needs of the work unit.
Level 4: Acts as the Conscience of the Company
• Promotes business morals and ethics by way of example.
• Stays clear of “grey” business practices, even though they may look profitable.
• Ensures that the business is run in a transparent manner with full disclosure.