Instant adventure
Certainly the adventurous element of tourism products increasingly has an elevated status, by popular demand. In St Davids in Pembrokeshire, Wales, a company called TYF No Limits has been offering adventure ‘on demand’ since the early 1990s. ‘Instant adventure’ decisions are possible for holidaymakers who haven’t already planned the details of their holiday and want to be able to make the moet of the weather and the choices that they see when they arrive in Pembrokeshire. Another major drive has been to increase TYF’s ability to service other accommodation providers as well as provide improved ease of booking for existing clients. An e-commerce-enabled booking system was recently installed, which allows hotels. guest houses and attractions to act as booking agents for activities running the same afternoon or later the same week. The same system makes it possible for families or individuals who do plan ahead to make their own booking without reference to charts, forms. Books or any other paper paraphernalia.