Packaging aesthetics and preference are important factor of consumers
// because in recent decades, product packaging
// has become an increasingly Important component of the marketing mix
- has demonstrated that each of the different visual design elements on a product’s packaging
// for example its colour(s), shape(s) , the style of the typeface, and any written information
// can all influence consumers’ expectations, perception, and product Preference
The orientation of shapes and line can influence how people feel about objects presented visually
// Moreover, there are also the literature on visual aesthetics and preference certainly suggests that
// orientation can influence people’s preference for visual objects