In this paragraph we will focus on how Nestle had entered into Indian market on 1912. Today it has successfully completed 100 years in India. Its head office is located at Gurgaon and manufacturing units in several states of India. The mode of entry used by Nestle was in form of export to Indian market in previous years. Later on it entered by modifying the strategy in form of wholly owned subsidiary on 1959 (Times Internet Ltd, 2012). Wholly owned subsidiary is a mode where the 100% shares are owned by the parent company. There is control of parent company to decide about all the strategic strategies. It has been enjoying the diversification strategy and dealing with multiple brands. First plant was set up at Punjab Moga to produce milk. It has been operating into four Infant Food, Milk products, chocolates and ready to eat items. The reason behind nestle entering strategy in Indian market were increasing disposable income of the consumers, and the nuclear family system.