CASE 3-1
A controller says no!
The company president has asked hot to make an independent evaluation of the operation of the Distribution Company, which is experiencing certain difficulties. You have concluded that a comprehensive profit planning and control program is advisable. In an executive meeting the company controller, a longtime employee, makes the following. Comments in your presence: "Oh, I realize that budgeting is perhaps all right in a few extremely large firms, but not ours. We have special problems, such as sales forecasting, because we have five different problems, such as sales forecasting, because we have five different products distributed all over the U.S. In addition, you just can't tell what our expenses for the year going to be. Besides, I don't have the time or help to prepare a budget. I probably couldn't make those salespeople follow it anyway. ,"The other executives look at him in ways that you interpret to be possible agreement.
Narrate your reply exactly as you would give it to the president of the company.