The differences between sales and Market orientation
First, sales-oriented firm focus on their own needs, market-oriented firms focus on customers' needs and preferences.Second, sales-oriented companies consider themselves to be deliverers of goods and services, whereas market-oriented companies view themselves as satisfiers of customers. Third, sales-oriented firms direct their products to everyone, market-oriented firms aim at specific segments of the population. Fourth,although the primary goal of both type of firms is profits, sales-oriented business pursue maximum sales volumes through intensive promotion, whereas market-oriented business pursue customer satisfaction through coordinated activities.