presentation is a persuasion to believe about the quality of product which is 52.3 percent, and then the accuracy of the content is 27 percent and the incompleteness of content is 20.7 percent. The satellite communications is a main persuasion in communication which is 94.4 percent. Then television media is 75.8 percent. Magazine is 50.3 percent and website is 33 percent. However, intermediary which is the most incompleteness of content was newspaper that it is 58 percent, and intermediary which is the most accuracy of content is website that is 53.6 percent. Therefore, the first question aimed to know about the most influential to purchase skincare products.