2014 is the year of the wearable cameras. Due to the small design factor, lower power usage, and high performance, sports camera sales drove steadily 12-fold growth in mid-2010 (Romero, 2013). There are four potential applicable markets for this rise in wearable cameras. These include law enforcement, task orientation, smart glass technology, and wearable video capturing devices (Romero, 2013). GoPro, landing in the “wearable video capturing devices” category, is indeed the most successful and recognized brand that exploded on to the market in 2007. The use of the unique camera casing is beyond the capabilities of a regular smart phone. The GoPro market is expected to grow and boom at 79% CAGR from 2012 to 2014 (Romero, GoPro Advertising Campaign and Pitch | 7 2013). Romero (2013) also estimated that the sports and actions camera business will be a 6.4 billion dollar industry with 40% – 50% growth between 2015 and 2016 globally.