In the United Kingdom in the 1990s, an advertisement series was based upon a party in a European ambassador's official residence and it has been repeatedly parodied in popular culture since.[5] The opening voice-over (by UK actor Jonathan Kydd) explains, "The Ambassador's receptions are noted in society for their host's exquisite taste that captivates his guests". This is followed with on-screen comments from guests such as "Eccellente!" and "Monsieur, with these Rocher, you are really spoiling us!" These remain widely recognised and quoted in the United Kingdom.[6] The concept of a butler wandering between party guests holding a silver tray with a pyramid of Ferrero Rocher has become a trope and a popular stereotype of diplomacy in general. There has been discussion about the socio-economic targeting of the advertisement and the extent to which it may or may not be insulting to the more down-market audience to whom it was presented as an aspirational brand by means of an Italian advertisement dubbed in English, such as in this quotation from the New Statesman: