Not enough retail customers comparing to the mall’s size and number of stores.
Not enough vendors to rent shops
Expensive price range in retail stores, thus influencing customers to be reluctant to do shopping.
Large distance from the city center. People do not want to travel long distance most of the time, therefore they make purchase from the near market
No unique products, not differentiated. People find same products in near places, so they are reluctant to come.
Difficulties in transportation, Eg. traffic jam
Lack of products with reasonable price. Bangladesh is a low-middle income country. [2] Only 7% people are middle income family. [3]
Does not provide discount cards to its direct or indirect customers
Store rent is 250 taka per square feet which is expensive comparing to Bashundahra city (150 per sq feet) or other shopping malls in the same city.