Besides creating a better work environment, Pasona also understands that in Japan opportunities for job placement into farming are very limited because of the steady decline of farming within the country. Instead, Pasona focuses on educating and cultivating next generation of farmers by offering public seminars, lectures and internship programs.
The programs empower students with case studies, management skills and financial advices to promote both traditional and urban farming as lucrative professions and business opportunities. This was one of the main reason for Pasona to create urban farm within their headquarters in downtown Tokyo, aiming to reverse the declining trend in the number of farmers and to ensure sustainable future food production.