The most important aspect is ‘face’. This can’t be stressed enough. Keep your cool and liaise with your wife-to-be and her family to reach a mutually agreeable amount. Sometimes the amount paid in sinsod will be returned by the bride’s family to the wedding couple. By having a large amount of sinsod paid, the Thai family don’t lose face with their friends and peers. It might not be important to you what other people think of you, but it matters to Thai people and that should never be forgotten in any aspect of Thai culture.