In her thesis COLIN intern Maril Dings (2010) elaborates on the designed tours. Reactions of the participants showed that the alternative ways to discover the neighbourhood appealed to them. ‘I think it’s a fun and creative idea. You show yourself round and see the environment in a different way.’ and ‘It was startling. Your creativity was stimulated and you saw spaces you did not know before.’ Both groups valued the creativity and interactivity of the concept. The active involvement made the concept work. Participants described the trip as a creative discovery tour in which they detected an unknown area or rediscovered a known area. Interaction within the group, contact with locals, and freedom were key to this. The main suggestion for improvement was to extent the duration of the tours, so presentations or culinary food stops could be part of it as well. Dings (2010) concludes that designing creative tourism routes would be a unique selling point for branding Breda as capital of visual arts and heritage.