The world instant noodle is the big market with the high competitive and come together with the concept of “The higher the instant noodles sale in that country it refers to the lower the economic and the GDP of that country.” However, in some developed countries, people also enjoyed to buy Mama because it reduces the time for cooking. The companies in this market try to introduce new flavor and push the new marketing strategy like: more attractive package, promotion and campaign.
Thai President Foods who produces Mama, Thai’s instant noodle, tries to increase their revenue to 2 hundred thousand millions Baht within 10 years. They aim to export Mama around the world and be one of the biggest companies. Today, Mama earns the largest portion of Thailand’s instant noodles. They provide various taste, types and size of packages. The next step, the company will export the products to the ASEAN countries like: Cambodia, Burma and Bangladesh. The companies announced that within 2017, the company will expand their market by investing 5 hundred millions Baht for building up the new factory in Africa and Saudi Arabia. As a result from increasing in production line, the new ratio of revenue from foreign market and domestic market will be equally 50:50.
Since 1992, Mama had invested with the company in China to produce MAMA for selling in the market named “Kunming Tai Tongyi Foods Company Limited” but the company was not successful. It was closed down in 2004 so majority of the products which are selling in China today are imported. Thai president foods continued to invest with the local company in China but not produce Mama but produce the paper cup for others company in China, the opportunities for successful company in China is depended on adaptability to the current situation. Even Chinese people are the big market for instant noodle but the quality of local product is below the average and the business is ineffective so Thai President Foods can cooperate with some local industries in China to promote Mama under the new brand “Taiguo Mama Mian.”
In 2014, the top ten Chinese instant noodle was not included Mama but there are included most of local brand like: Master Kong, Uni-President and Dragonfly. There are the Chinese local brands which produce the popular flavor so Mama have to concern more on research and development and marketing plan of the product. Now, Chinese people concerns more on healthy so the product produces from the cereal can increase their sales volume easily.
The world instant noodle is the big market with the high competitive and come together with the concept of “The higher the instant noodles sale in that country it refers to the lower the economic and the GDP of that country.” However, in some developed countries, people also enjoyed to buy Mama because it reduces the time for cooking. The companies in this market try to introduce new flavor and push the new marketing strategy like: more attractive package, promotion and campaign.Thai President Foods who produces Mama, Thai’s instant noodle, tries to increase their revenue to 2 hundred thousand millions Baht within 10 years. They aim to export Mama around the world and be one of the biggest companies. Today, Mama earns the largest portion of Thailand’s instant noodles. They provide various taste, types and size of packages. The next step, the company will export the products to the ASEAN countries like: Cambodia, Burma and Bangladesh. The companies announced that within 2017, the company will expand their market by investing 5 hundred millions Baht for building up the new factory in Africa and Saudi Arabia. As a result from increasing in production line, the new ratio of revenue from foreign market and domestic market will be equally 50:50. Since 1992, Mama had invested with the company in China to produce MAMA for selling in the market named “Kunming Tai Tongyi Foods Company Limited” but the company was not successful. It was closed down in 2004 so majority of the products which are selling in China today are imported. Thai president foods continued to invest with the local company in China but not produce Mama but produce the paper cup for others company in China, the opportunities for successful company in China is depended on adaptability to the current situation. Even Chinese people are the big market for instant noodle but the quality of local product is below the average and the business is ineffective so Thai President Foods can cooperate with some local industries in China to promote Mama under the new brand “Taiguo Mama Mian.” In 2014, the top ten Chinese instant noodle was not included Mama but there are included most of local brand like: Master Kong, Uni-President and Dragonfly. There are the Chinese local brands which produce the popular flavor so Mama have to concern more on research and development and marketing plan of the product. Now, Chinese people concerns more on healthy so the product produces from the cereal can increase their sales volume easily.
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