Dear all
As you may have already seen on the News Centre, Knorr launched its ‘Flavour of Home’ campaign last week.
The centrepiece for the story is a film which takes viewers on a journey to discover the greatest flavour on earth. This video has proved enormously popular, with over 40 million views since the launch. It celebrates the emotional role that flavour plays in Knorr’s brand and how it is about more than just food and taste; it’s about emotions, life’s meaningful moments, and the delicious food we enjoy with them.
Like we saw with Dove Sketches, this is a great example of using video in a creative way to emotionally connect our brands with consumers.
If you haven’t seen it already, I’d encourage you to watch it here.
Warm regards