How can video clips embedded in multimedia presentations
be used to improve learning in college courses? To answer
this question, a review of the theoretical and research
evidence on videos and the brain is presented first. That is
followed by a description of the theory of multimedia
learning as it relates to videos and a review of studies using
videos over the past four decades in college courses. The
results of these studies and the verbal and visual
components of a video potentially provide a best fit to the
characteristics of this Net Generation of students and a valid
approach to tap their multiple intelligences and learning
styles. Concrete guidelines are given for using available
video technology in the classroom, selecting appropriate
video clips for any class, and applying those clips as a
systematic teaching tool. The use of clips can also attain 20
specific learning outcomes. Toward that end, 12 generic
techniques with examples to integrate video clips into
teaching across the college curriculum are described