The creator of Socality Barbie told Wired that the idea came to her because “people were all taking the same pictures in the same places and using the same captions.” She says: “I couldn’t tell any of their pictures apart so I thought, ‘What better way to make my point than with a mass-produced doll?’” Two weeks ago, Socality Barbie had 7,000 followers; she now has more than a million. “I think it’s because she’s so relatable,” says the photographer. “Either your Instagram looks just like hers or you know at least one person whose Instagram does.”