Starbucks’ outlets provided a captivating atmosphere. Its stores were distinctive, sleek, and
comfortable. Though the sizes of the stores and their formats varied, most were modeled after the
Italian coffee bars where regulars sat and drank espresso with their friends. Starbucks stores tend
to be located in high-traffic locations such as malls, busy street corners, and even grocery stores.
They were well lighted and featured plenty of light cherry wood and artwork. The people who prepared
the coffee are referred to as “baristas.” Jazz or opera music played softly in the background.
The stores ranged from 200 to 4,000 square feet, with new units tending to range from 1,500 to
1,700 square feet.