media, 10% of that in travel media perfect for adventurous families Improve social media engagement There were over 600 social media interactions retweets, FB likes, article shares etc) on the Volkswagen Commercial Vehicles social media channels relating to this story-increasing their overall social media impact by 200% for 2014 Getting people in the cars Over 100 people applied to stay at Hotel VW California resulting in the sort of over-subscription that even The Savoy would envy and despite the activity taking place in July, LateRooms.com continue to get enquiries. Finally, three(sales of just under f110,000) Hotel WW California were sold on the day as a direct result of the campaign, in the Henley area. Furthermore, sales for the year were up 25% with this campaign the only above the line project of the year providing the perfect result for any PR campaign!