Just like how Jollibee has grown through brand extensions and numerous acquisitions, Sia has forged a partnership with Guillergan's children. Deco—and its "heavily guarded batchoy secret"—was eventually folded under Sia's Injap Investments.
Deco stores have been slowly expanding to neighboring provinces in Visayas and Metro Manila. Will it be Sia's new "little Jollibee"?