Both perception and memory are extremely selective. Of the massive amount of information
available, individuals can be exposed and attend to only a limited amount. The
meaning assigned to a stimulus is as much or more a function of the individual as it is the
stimulus itself. Further, much of the interpreted information will not be available to active
memory when the individual makes a purchase decision.นไทย แปลอังกฤษ แปลไทย ฟรี [Translate] English to Thai Translation Translate Translator