Strategy
The strategy of the Coca Cola Company according to its website is to, “Be the world’s
most recognized family brands, not just of soft drinks, but of juice drinks, sports drinks, water
and milk, to maintain a trusted local presence in every community served, to increase annual
marketing budget sustainability launched by many new products, and to develop a model to help
retail customers maximize their sales while the company continues to plan for the next one, five,
and ten years in business”.