Macro-Environment:
The United States saw 3.0% growth in the overall economy for the year 2006. Additionally, real disposable income increased by 2.1% from the third quarter of 2005 until the end of 2006. The unemployment rate continued on a downward trend from a high of 6.0% in 2003. Unemployment was 4.65% in 2006. According to the Bureau of Labor Statistics, consumer expenditures were $48,398 and $2,794 was spent on food away from home per household. Because there was overall economic growth, consumer expenditures were high, and unemployment was on a downward trend, the economy at large was in a healthy state. When economic conditions were perceived as good, consumers were more willing to spend excess income, as opposed to saving or investing. Therefore, consumers were more likely to spend money on eating out for various meals; this was an opportunity for the restaurant industry.