In this hottest masterpiece, the Guru of management analyzes the forces that will
shape the future of organizations, managers and ultimately society as a whole.
Throughout the book, which is divided in seven parts, the author shows that what ischanging social, economic and demographic realities of the evolving marketplace. Regarding the most important challenges companies will face, a survey conducted by the Financial Times (Smy, 1999) corroborates the authors main argument